Seminar Description (J840)
The increase in communications focusing on sustainability topics, coupled with growing questions around green marketing and the desire of various company stakeholders (such as customers) to dialog about company practices signals a larger shift: sustainability is now a critical part of many non‐profits and companies' communications strategies. The critical question is, "What defines authentic and effective sustainability communication?"
Sustainability touches every aspect of our lives, including national security, economy prosperity, conservation, civil rights, public health and personal well‐being. This service‐learning course will provide practical tools for effective communications about social, environmental and sustainability issues, using food and agriculture as the primary topics through which we explore these initiatives.
We will study various styles of environmental and social communications including public relations, marketing, education, news, outreach and public policy. We will look at the history of these types of communications and analyze the ways sustainability is currently defined and used by businesses and non‐profits.
Communicating Social and Environmental Initiatives is open to all students with a sincere interest in sustainability. Prior knowledge of environmental science and sustainability are not required.
The course will include distance learning lectures, required field work and the use of blogs and other social networking tools.
Seminar Dates
This course will take place over two weekend periods at the Edwards Campus, plus independent study and field work by appointment with instructor.
Seminar Blog
http://mediaenvironment.wordpress.com/
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