Marketing Communications Master's Degree
KU Edwards offers a master’s degree in marketing communications through the University of Kansas William Allen White School of Journalism and Mass Communications. This graduate program leads to a Master of Science in Journalism with a concentration in marketing communications.
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The KU marketing communications degree emphasizes integrated marketing communications specialities, including research, marketing ethics, writing, creativity, innovation, branding, sales and leadership. Students are trained to approach business problems strategically, in an ever-changing marketing environment.
Marketing communications courses are taught by respected faculty who are experts in their fields, as well as guest lecturers from the business community. Practical knowledge and theoretical wisdom combine for a rich learning experience, and students find they can apply what they have learned in the classroom almost immediately in their workplace.
The integrated marketing communications curriculum offers an advanced series of courses for students who show an aptitude for strategic thinking and have a minimum of two years of professional experience in marketing communications or other media-related fields. The program is designed for part-time, evening study to accommodate working adults.
Please see the program academic advisor for additional details.