Master of Science in Journalism: Integrated Marketing Communications Program Details

Integrated Marketing Communications program overview. 

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To apply
Applications deadlines:
  Spring: Nov. 1
  Summer: Feb. 1
  Fall: June 1

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Master of Science in Journalism: Integrated Marketing Communications

Admissions criteria

The admissions requirements for the Master of Science in Journalism: Integrated Marketing Communications include:

1. An Application. Apply online by clicking the “Apply” button on the Office of Graduate Studies web site.

2. A non-refundable Application Fee. Payable online to the University of Kansas, $55 (domestic, degree-seeking)/$30 (domestic non-degree-seeking).

3. Three Letters of Reference from persons familiar with your abilities. When you apply online you will be asked to submit the name and email address of your references. They will then be contacted via email with a web link to complete an online questionnaire and information on how to upload a recommendation letter. Please make sure your references meet the following criteria:

  • It is preferred that no two letters are from people at the same company.

4. A Current Resume. Upload to your online application where indicated.

5. Three samples of professional work that reflect your years of experience. You may have to scan these into one document and upload into the “Writing Sample” or “Other” spot on the online application.

To complete your application, please have the following materials emailed to: Jammie Johnson, Integrated Marketing Communications Graduate Program, at

  • Official Transcripts of all college and university work. You will be required to upload an unofficial copy of the transcript showing your undergraduate degree on your online application. If you don’t have one, upload a receipt showing you have ordered an official copy from the institution, which they may mail or email to the physical or email address above. If you received your undergraduate degree from KU, you may order your transcript online from the Registrar’s Office.


Note: We accept applications from international students who are here on a work visa and qualify to attend school on a part-time basis. International students whose native language is not English also must submit Test of English as a Foreign Language (TOEFL) examination scores or International English Language Testing System (IELTS) examination scores. International students must also submit proof that they have the financial resources to cover annual expenses, by submitting an official financial statement. Required information is listed on the International Application.


Application deadlines:

  • Early admission - Fall | February 1
  • Regular admission - Fall | June 1
  • Spring | November 1
  • Summer | February 1


Curriculum and requirements

The Master of Science in Journalism: Integrated Marketing Communications requires students to complete 30 hours of coursework.


Required Courses (12 hours)


Credit Hr.

KU Code

Marketing Fundamentals for Communicators


JOUR 820

Financial Fundamentals for Communicators


JOUR 828

Marketing Communications Research 


JOUR 829

Capstone Course in Marketing Communications


JOUR 850

Professional Course Requirements (18 hours)

Students may choose from the following:


Credit Hr.

KU Code

Writing for Marketing Communications


JOUR 819

Integrated Marketing Communications & Sales Strategies


JOUR 821

Branding in Marketing Communications


JOUR 823

Creative Process 


JOUR 824

Relationship Marketing 


JOUR 825

Innovation in the Management of Marketing Communications 


JOUR 826

Marketing Ethics


JOUR 827

Technology in Marketing Communications


JOUR 831

Leadership and Management in Marketing Communications


JOUR 832

Social Media and Integrated Marketing Communications


JOUR 833

International and Multi-Cultural Marketing Communications


JOUR 834

Seminar in Hospitality and Event Marketing


JOUR 840


Seminars (three hours)

JOUR 840 Seminar in:_____ (3)

Previously offered seminar topics have included:

  • Communicating Sustainability Initiatives
  • Crisis Communications and Image Management
  • Innovations in Media
  • Managing Visual Design
  • Marketing Communications for Healthcare Organizations
  • Marketing Communications for Non-profit Organizations
  • Media Relations
  • Social Media
  • Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate Degree Requirements

All Journalism master’s candidates must complete a minimum of 30 graduate credit hours in integrated marketing communications with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 18 hours in the professional course requirements.


Enrollment in Elective Courses Outside the School 

Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the School must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the graduate director and should indicate how the course contributes to her/his master’s program.

Please contact the program advisor for additional details.


Matt Tidwell Ph.D., APR
Integrated Marketing Communications Academic Success Coach