The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in integrated marketing communications (IMC) that leads to a Master of Science degree in Journalism. This course of study trains professional communicators to find solutions for business problems from a managerial perspective. It is the only program of its kind in the Kansas City area.
The program's course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have a minimum of two years of professional experience in marketing communications or other media-related fields. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting edge marketing communications strategies.
Accreditation carries distinction
The William Allen White School of Journalism and Mass Communications' professional IMC master's program is accredited by the Accrediting Council for Education in Journalism and Mass Communication.
Quality education at a convenience
All classes are offered at the KU Edwards Campus and are taught by reputed KU faculty who are experts in their fields, as well as guest lecturers from the business community. The program is designed for part-time, evening study to accommodate working adults.
Integrated marketing communications students find they can apply what they’ve learned in the classroom almost immediately in their workplace.
KU Integrated Marketing Communications: Learn it tonight, use it tomorrow!
There are many ways you can put an integrated marketing communications degree to work for you. Here's how Darius did it.