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  • Integrated Marketing Communications - Masters
  • M.S.J.
  • Course Descriptions

Integrated Marketing Communications - Masters

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JOUR 819 Writing for Marketing Communications
JOUR 820 Marketing Fundamentals for Communicators
JOUR 821 Integrated Marketing Communications and Sales Strategies
JOUR 822 Database Development and Management
JOUR 823 Branding in Marketing Communications
JOUR 824 Creative Process
JOUR 825 Relationship Marketing
JOUR 826 Innovation in Management of Communications
JOUR 827 Marketing Ethics
JOUR 828 Financial Fundamentals for Communicators
JOUR 829 Marketing Communications Research
JOUR 831 Technologies in Marketing Communications
JOUR 832 Leadership and Management in Marketing Communications
JOUR 833 Social Media and Integrated Marketing Communications
JOUR 834 International and Multicultural Marketing Communications
JOUR 840 Seminar in: _____
JOUR 848 Advanced Mass Communication Ethics and Legal Issues
JOUR 850 Capstone in Marketing Communications

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Matt Tidwell, APR
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mtidwell@ku.edu
913-897-8416

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