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  • Home
  • Master of Science in Integrated Marketing Communications

Master of Science in Integrated Marketing Communications

Download your integrated marketing communications program guide Download guide

Graduate education for professional communicators

The fast-paced, closely linked worlds of marketing, communications and business require leaders who can use a combined skill set to identify and solve business problems from a managerial perspective. Successful marketing and communications professionals understand the most effective ways to tell an organization’s story to customers, employees, members and all of the people who matter most.

A marketing and communications professional’s duties might include:

  • Communicating a business’s new sustainability initiative
  • Managing an organization’s social media accounts
  • Crafting public statements
  • Conceptualizing, planning and executing a multi-platform marketing campaign using paid, earned, shared and owned marketing channels.

What advancement possibilities does a master’s degree in integrated marketing communications offer?

Advanced professional education in integrated marketing communications can help you take your career to the next level with expert-taught classes that bring you the latest developments on topics and strategies in the field. As the only program of its kind in the Kansas City metro area, KU’s integrated marketing communications program also boasts a rich local alumni network that can help you gain a competitive edge. Our alumni work for some of the most admired organizations regionally and nationally, including:

  • Ally Financial
  • Barkley
  • Black & Veatch
  • Cerner
  • Edovate Capital
  • Fleishman Hillard
  • Hallmark
  • HNTB
  • Intouch Solutions
  • Shawnee Mission Health
  • Sporting KC
  • Sprint

Is an integrated marketing communications education right for you?

KU’s graduate program in integrated marketing communications helps current marketing and communications professionals advance their careers through the application of combined specialties. This includes digital marketing, writing, innovation, branding, sales and leadership.

The program’s curriculum presents an advanced series of courses. Most students have a minimum of two years of professional experience in marketing communications or other media-related fields, and display aptitude for strategic thinking. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting-edge marketing communications strategies.

How is the program structured?

The Integrated Marketing Communications master’s is offered through KU’s William Allen White School of Journalism and Mass Communications, and leads to a Master of Science degree in journalism. The curriculum consists of 30 total hours, and is designed for part-time, evening study to accommodate working adults.

Explore the curriculum Learn more

Why a KU integrated marketing communications master’s degree?

Flexible

  • Designed with a full-time professional’s schedule in mind
  • Evening courses
  • Customizable elective options directed toward career goals
  • MetroKC tuition rate available for local Missouri students

Quality

  • Instruction from expert, practicing faculty
  • The only program of its kind in the Kansas City Area
  • Rich, accomplished alumni network
  • KU’s journalism school is accredited by the Accrediting Council for Education in Journalism and Mass Communication

Useful

  • Learn it today, use it tomorrow
  • Curriculum created for professionals working in the field
  • Up-to-date instruction on current topics

Download your integrated marketing communications program guide Download guide


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Questions?

Matt Tidwell, APR
Program Director
913-897-8416
Send an email