M.S. in Integrated Marketing Communications - A Master's Degree in Marketing to Accelerate Your Career

Graduate marketing and communications education for professional communicators

The fast-paced, closely linked worlds of marketing, communications and business require leaders who can use a combined skill set to identify and solve business problems from a managerial perspective. Successful marketing and communications professionals understand the most effective ways to tell an organization’s story to customers, employees, members and all of the people who matter most. A master's degree in marketing, specifically integrated marketing communications, leads to career advancement and growth opportunities.

A marketing and communications professional’s duties might include:

• Communicating a business’s new sustainability initiative
• Managing an organization’s social media accounts
• Crafting public statements
• Conceptualizing, planning and executing a multi-platform marketing campaign using paid, earned, shared and owned marketing channels.

What job advancement possibilities does a master’s degree in marketing, specifically integrated marketing communications, offer?

Advanced professional education in integrated marketing communications can help you take your career to the next level with expert-taught classes that bring you the latest developments on topics and strategies in the field. As the only program of its kind in the Kansas City metro area, KU’s integrated marketing communications program also boasts a rich local alumni network that can help you gain a competitive edge. Our alumni work for some of the most admired organizations regionally and nationally, including:

• Ally Financial
• Barkley
• Black & Veatch
• Cerner
• Edovate Capital
• Fleishman Hillard
• Hallmark
• HNTB
• Intouch Solutions
• Shawnee Mission Health
• Sporting KC
• T-Mobile

Is an integrated marketing communications education right for me?

KU’s graduate program in integrated marketing communications helps current marketing and communications professionals advance their careers through the application of combined specialties. This includes digital marketing, writing, innovation, branding, sales and leadership.

The program’s curriculum presents an advanced series of courses. Most students have a minimum of two years of professional experience in marketing and communications or other media-related fields, and display aptitude for strategic thinking. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting-edge marketing communications strategies.